How to Sell Clothes Online - Guide

How to Sell Clothes Online – Set your Store & Sell!

Are you interested in creating an online clothing store? Congratulations! It’s the perfect time to do it. Read on to find out how to sell clothes online! Considering the continuous increase in popularity of eCommerce, digital marketing, and the tools available on the market, selling products online has never been easier. As you know, June is just around the corner and people are preparing to renew their wardrobe for cooler clothes: dresses, skirts, flip flops, hats, etc. If you have a fashion eCommerce store or are thinking of opening one, keep reading! We are going to explain the online store creation process and after that, you can find an interesting infographic about clothing stores sector data.

Step 1: Find your Niche

When creating a brand/store (online or physical) of any product, you have to make sure you choose the right target audience for your product.

You have to try to know as much as possible about your type of customer and their needs because the more information you have about your target, the more effective your products, designs, promotions, and campaigns will be. You have to do a market study and a customer journey to adapt as much as possible to your audience.

Keyword Research

Before setting up an online business, you should always do an online search to see the interests of users. Don’t just start promoting products like crazy! What if the style of clothing you want to sell doesn’t have enough followers online? You can learn this by analyzing the keywords and, if there is no online audience for it, look for alternatives.

Although the more specific your niche is, the more opportunities and better results you will get. For example, instead of using “girls,” you can target more specifically “millennial girls” if your target is that age range and that keyword is successful. There are always options!

Step 2: Invest your time and resources in it

Creating an online store is not something you do once, and that’s it, it generates sales automatically. There will always be something you can do to generate more sales, and you will always have to be aware of your SEO, campaigns, social networks, and customer service. Having a business (whether online or physical) implies a commitment, so make sure you understand this before launching into the eCommerce adventure!

For example, first things to consider…

  1. Decide which products to sell, if you are going to design them yourself, or if you are going to use external suppliers if you are going to do dropshipping
  2. Be up to date with your taxes and fees.
  3. Create good designs and update them every X amount of time
  4. Constantly work on the marketing of your online store.
  5. Promote your products on Google, Microsoft and the various social networks.
  6. Answering your customers’ questions
  7. Respond to your customers’ doubts through all the channels you enable for it.
  8. Hire extra help if you think you will need it, especially when it comes to, perhaps, solving technical problems.

Step 3: Choose your platform and create your clothing online store

Here comes the most technical and difficult part. On which platform should I set up my online store? 

We recommend a small analysis of the 4 most powerful platforms in the online market and, depending on your product and your needs, choose the one that best suits your type of business: Shopify, PrestaShop, BigCommerce, or WooCommerce.

Some of the considerations you have to take into account when choosing which platform suits you best are:

  • Technology: what are the database and programming languages of the platform?
  • Security: how often is the software updated? Level of vulnerability?
  • Flexibility: is it possible to create complex sites, with multiple categories or highly customized templates?
  • Localization: is it possible to create multiple stores with a single inventory? Does it support multiple languages and currencies?
  • Integration: is it possible to integrate with other platforms such as ERP? Can the platform be extended with plugins? Is it scalable?

In this post, we have a little bit of a dissertation about How to choose the best eCommerce platform for your business website.

Step 4: Design or source (suppliers) your products

This is undoubtedly the most fun moment of the whole process. Finally, it’s just you and your computer, hand in hand, to unleash your creativity. How to create your own clothing brand?

You will have to choose a logo, labeling, a design, type of products, a supplier… this whole dropshipping process is the most fun part, choosing the products you are going to sell.

Read here which are the best dropshipping suppliers.

Step 5: promote and sell!

Here we get fully into the field of Marketing. Opening an online store does not guarantee that you will sell. For this, you have to use your voice and make yourself known with a (marketing) strategy. Make a marketing calendar and a plan, and go for it!

For example, it’s true that to attract customers you need to build a good brand on social media or work on email marketing. But this is not the only thing you can do: search engine campaigns like Google Ads, SEO (Search Engine Optimization), Contests and Promotions, Branding…

Don’t panic, you are not alone! You can always ask the online community for advice. And even if you don’t need help, it’s a good idea to do some research and see what owners of clothing lines similar to yours are doing.


Fashion_and Apparel Platforms Checklist


Extra tips, some interesting data…

And now a few (very encouraging btw) facts about the online clothing sales sector…

  • Growth in the sector will slow in the coming years, with increases of 5.3% in 2022, 3.2% in 2023, 2.3% in 2024 and 1.9% in 2025, according to Euromonitor’s forecasts, which include clothing and footwear.
  • 2020 – U.S – the eCommerce fashion industry accounted for 29.5% of fashion retail sales.
  • European consumers (each one) expected to spend $921 on fashion-related items over the course of a year.
  • The footwear sector will increase from $365.5 billion in 2022 to $530.3 billion in 2027.

Sources: Statista and WDD



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