Summer Marketing ideas for your advertising: get ready for vacations
Summer is here! With all its heat and splendor, it is facing a surge of new sales thanks to the fact that we have gradually managed to get out of the pandemic, so we must direct efforts towards new ideas for summer campaigns. What is the best approach for summer advertising in this new stage? Check out these summer marketing ideas for the coming season.
Heat up your sales!
We’ll focus on why you should adapt your online marketing strategy to the summer season, which social networks and ad types are best to do so, as well as give you some examples of brands running summer-specific campaigns.
Summer advertising, why should I adapt my campaigns?
There are many reasons why you should take seasonality into account when running advertising campaigns. In summer, it has been proven that…
- There is more free time to close deals.
- Consumer habits increase.
- There is an increase in visibility thanks to the mix of free time + social networks.
- There is an improvement in brand image and digital reputation.
- You will have to prepare your online marketing strategy for the new season.
Keys to designing a good digital summer strategy
When it comes to creating a new plan and a new strategy, we must first consider the objectives and then plan how we intend to achieve them.
Things to consider in your summer advertising…
- The use of smartphones increases in this season of the year, so it is a good idea to create easily consumable content for these devices.
- Automate and schedule the actions you are going to publish, it will help you save time to focus on more important things.
- Publish interactive, fun and generally more entertaining content. This is a good time to do things like contests and sweepstakes.
- Increase or maintain the frequency of your posts.
- Adjust the timing of your posts to the daily rhythm of your target audience (sleep schedule/meal times/internet surfing hours).
- It is likely that you yourself spend some hours away from home. That’s why it’s important that you have all the applications you need on your cell phone to keep serving your users. Don’t neglect customer service!
Social networks most suitable for your strategy:
In which social networks do you have to be present, yes or yes?
This social network adapts with excellence to seasonal advertising an ideal place for your brand during these months, since your audience will upload photos of their vacations or weekend getaways (beach, mountain, pool, etc.). Be part of those photos and you’ll have a ripple effect for your business.
This network is less used in summer, but it is better not to neglect any channel. Take advantage of this less busy opportunity to post entertaining, relaxing or playful things, rather than a traditional business-related topic.
Some businesses don’t fit the Instagram format, so move on to Facebook; if that’s where your audience is, it’s your best option. As with LinkedIn, prepare fun and dynamic content in your summer advertising that will excite your audience. To be successful in Facebook marketing, you need to plan the type of content you are going to post and, with it, get your audience to interact. Once you’re done with this, start creating the content and schedule Facebook posts to be published on specific days and times. From here, you’ll need to analyze the performance of your posts to see what’s working and what’s not. This will help you constantly improve your Facebook marketing strategy.
Twitter is still the fastest and most accessible news channel, despite fluctuations and small bumps due to their latest business decisions. It is common to hear many of its users claim to be up to date with the latest news around the world. Therefore, it is logical to think that when they are on vacation it will be a frequently used social network.
Recommended content type
Although the goal is to sell, you need to be aware that more generic content is also essential. What content is best suited for your summer advertising?
With the emergence of more free time and relaxation, whether it’s by a pool or on the couch, podcasts are being used more and more. If you can advertise your product through a particular podcast of interest, this can certainly have a positive impact.
This is probably the easiest way to craft more playful or relaxed content. If you’re not the video type, this is a good alternative to keep your community engaged with your profiles throughout your summer advertising.
Videos are a great way to present your content in an easy and accessible way. With the summer months comes a time of interest in formats like this.
The best thing to do is not to abandon the blog during these months and update it periodically. and update it periodically with new and interesting content.
eCommerce that made a specific strategy for summer advertising.
Ikea campaign: the new revolutionary catalog that was developed on Pinterest, a very original and attractive idea.
Twix Meltdown” campaign: a very sweet campaign, as the company offered a device that allowed coffee to be mixed with a Twix bar, giving it a very sweet taste. You could get it through Instagram.
Domino’s campaign: Domino’s created a loyalty program in which you accumulated points for each pizza you scanned in their app and could access discounts and exclusive promotions.
We hope that with these fantastic ideas for your summer advertising you can find the satisfaction of your customers and a boost in your web traffic so that this summer… The temperature doesn’t just rise!