Top 14 Tricks for Your 4th of July Marketing Campaigns
America is the land of opportunity, and you know what they say, when opportunity knocks… don’t let it pass you by! Independence Day or 4th of July is a national holiday in the United States that can increase sales for your business (physical and/or online) if you implement the right marketing ideas. Do you already have the strategy ready for your 4th of July marketing campaigns this year?
Take note of these marketing ideas/tips for this special date marked by all Americans on the calendar.
Tip 1 – Show your pride!
Nothing gets attention like a good window display and, in the case of online businesses… a good landing page! For this date, prepare something patriotic with the colors of the flag, Uncle Sam’s banners or the Statue of Liberty in the background… To make your website a must-stop for users – even if it’s just to admire your “showcase”. A creative idea? Display first in the carousel the products you have with the colors of the American flag.
Tip 2 – Offer special discounts
A key date is always a good time to offer a discount, a promotion, a voucher or free shipping. Celebrate this special day! For example, to make the deal even more interactive on July 4th, offer exclusive discounts to customers wearing patriotic colors, or set up special discounts for veterans or active military…. Think of all the options! A simple gift flag with every order can boost your sales.
Tip 3 – Use your social media profiles
Customize your social media profiles, create a contest or quiz, try interacting with a 4th of July hashtag or even invest in Facebook or Instagram Ads campaigns. All of them are very valid ingredients when it comes to boosting sales on such a special date in the calendar as this one.
Tip 4 – Invest in Google Ads and Microsoft Ads
Make specific marketing campaigns (we recommend that in this case they are Display) for the 4th of July. SEO is very important and should not be neglected throughout the year, but PPC campaigns are essential on certain days of the year. 4th of July is one of those days!
Tip 5 – Take your marketing ideas to the streets
As an online store owner you will always need that little push (or not), to physically interact with your consumers. Perhaps dates like the 4th of July are ideal to get out on the street and hand out free samples or flyers with your website, or even ask if you can participate in a Farmer’s Market and sell some of your flagship products. “Want more? For sale online at elnombredetuweb.com…”
Tip 6 – Honor local heroes.
To show your appreciation for the red, white and blue and your heroes, honor a local organization or individual who has served America by creating a special product or service in their name, or by donating money to a local non-profit.
Tip 7 – Write quality content
Just like you write a blog post about any other topic, write one about the 4th of July by creating what is known as “evergreen content” – key dates like those marked by everyone’s summer calendar that you can reuse and update every year on the same dates. Usually the most widely circulated 4th of July anecdotes are feel-good stories that aren’t trying to sell anything, so… How about telling a story about a veteran you know or something that exemplifies your American pride?
Tip 8 – Spice up your usual marketing tools.
On special dates like this one or others like Gay Pride or Women’s Day, remember to update your usual marketing channels like social media profiles (profile picture and cover adapted to the date in question, for example), your newsletter or newsletter (with a custom design for the date) your email campaigns (same idea)… etc. Make sure your message is compelling so that the idea of visiting your store on the 4th of July is irresistible and too good to pass up.
Tip 9 – Create a list of selected items/products.
Prepare a list of your favorite 4th of July items or services that offer value to your customers on this date: grills, camping gear… etc.
Tip 10 – Highlight festive / patriotic products.
Of course, if you sell holiday-related things (firecrackers or fireworks, for example) or anything else related to Independence Day (e.g., American flag apparel), this is the time to shine! You don’t have to limit yourself to this if you don’t offer festive products: think of any items with patriotic colors, decorative items, for outdoor use, outdoors and… Make a good campaign with all this on Google Ads and Microsoft Ads!
Tip 11 – Organize a contest
As we said in a previous tip, you can organize a contest specifically for this date and as a prize give away one of your star products – be sure to include the “share” or “forward” option as part of the contest rules to get the word out!
Tip 12 – Report on local fireworks displays
Create a guide detailing where to see local fireworks. This can be a great way to attract new customers to your newsletter/blog or website. You could also add to this guide a coupon for your customers to visit your website for last minute services during the 4th of July.
Tip 13 – Create a video tutorial
Another great marketing idea – not just for the 4th of July – is to create an instructional video related to your business. Be sure to provide your customers with value and quality and you’ll teach them how to do part of what you do every day in your business. Online businesses are great unknowns! Just because you teach them or connect with them in this way, doesn’t mean they will stop using your services. Create a feeling of loyalty to your brand.
Tip 14 – Highlight “Made in U.S.A.” Products
If your products are made in the U.S.A., the 4th of July is a great opportunity to make this fact known. Creating or selling domestic products is a great way to make your business sustainable and show that your production procedures are fair and ethical.
These 14 tips are what you need to have a good strategy for your 4th of July marketing campaigns that will stand out from the rest. But be careful, don’t spend all your resources at once! Keep in mind that summer has “just begun” and you will need to budget accordingly and, of course, don’t forget other tricks for summer campaigns.