valentines day

How to Make the Best Valentine’s Day Ads

The most romantic day of the year is just around the corner, and you’ll want to make sure your online advertising campaigns are up to par with your customer’s needs on this very special day. It’s time to start pushing your Valentine’s Day campaigns because the reality of it all is that people want to and will spend. Check these Valentine’s Day Ads ideas!

Why should I invest into Valentine’s Day campaigns?

We’ve all witnessed the infamous pink heart-shaped decorations and sweetheart candies that flood our streets and local stores on Valentine’s Day. And while many may think it’s a dying holiday, if there is one thing I can assure you of, it’s that Valentine’s Day is here to stay, and that’s for a long time too.

Valentine’s Day isn’t only the world’s most romantic holiday, in which people take the opportunity to shower their loved ones with gifts, but it’s also one of the year’s most profitable shopping seasons. In fact, Valentine’s Day ranks third amongst the most profitable holidays in the United States, following just behind Thanksgiving and Christmas, according to CNBC

If this fact alone isn’t enough to convince you to invest in your online advertising campaigns, let me enlighten you with a couple more impressive statistics:

  • Valentine’s Day spending in the US alone amounted to $21.8 billion in 2021 (second-highest recorded Valentine’s Day spending since 2009), according to the NRF.
  • Average spending per person on Valentine’s Day in 2021 was $164.76, according to the NRF.
  • The average percentage of Americans shopping online for Valentine’s Day gifts has increased from 32% in 2020 to 38% in 2021.

If you’ve reached this point in the post, then that means I’ve successfully managed to get your attention. Now, let’s move on to the real reason as to why you’re here. You want to create successful Valentine’s Day ads, but you’re stuck, or maybe you just need that little extra push to get started. Well, fear no more! Here are some great Valentine’s Day tips to boost your online ads.

Love is flexible, don’t limit your ads to a single idea of love.

It’s common to think about Valentine’s Day as one for couples, but we should absolutely not forget that the concept of love is very flexible. Valentine’s Day is no longer a holiday exclusively for couples, but rather a day to celebrate your loved ones. Whether that be your parents, siblings, friends, pets, coworkers, or even yourself! The options are endless, and therefore, your brand should not limit its ads exclusively to the idea of romance. Instead, find creative ways to incorporate your brand image and products into a single ad that will both include elements of Valentine’s Day and reach a broader audience. Below is a great example of an Ikea ad.


valentines day ads ikea example


Ikea has done a great job at turning something as simple as a wooden chair into something more ‘sexy’ and Valentine’s Day appropriate. The ad itself is not too provocative and is attention-grabbing as well as quite humorous (in my opinion). It allows the product to be the centerpiece and is well accompanied by the product name and price. You could gift this chair to anyone!

Make sure your ads have clear images and text

Ensure that the images you are using are of high quality and that there is no type of blurriness or pixelation. Having high quality ads provides a better overall impression of the brand and product and increases the likelihood of the customer clicking on your ad or visiting your store. On top of this, your text should also be formatted in the most optimal way. This means, appropriate font, size and positioning. You want to ensure that people can read your text. No matter how clever of a slogan or tagline you have, if the viewer does not get a clear picture of the ad it’s pointless.

Keep it Simple, Stupid – The KISS Principle

Have you ever heard of the KISS principle? It’s a design principle that preaches simplicity. Keep your ads as simple and uncomplicated as possible. The simpler your ads are, the more likely people will accept and interact with it. What does this mean? Avoid adding unnecessary texts or texts that are too long and exhaustive, try using images that don’t have too much background noise, and use captions or taglines that are clear and straightforward. Below is an example from Virgin Mobile.


valentines day ads virgin example


The tagline and caption are both simple but clever. There is no need to decipher or analyze anything. They manage to incorporate some (rather unique) elements of Valentine’s Day to persuade the viewer to ‘break-up’ with their old provider and switch to Virgin Mobile.

Offer Discounts, Incentives, and other Benefits

Everybody loves benefits. There is no better way or day to promote your brand and products than by offering special discounts or benefits such as free shipping on one of the most profitable days of the year. If your brand has or plans on offering any sort of promotions, make sure you let your customers know! Display your promotions on your display campaigns to get your customers’ full attention. If you need some help with your Valentine’s Day ads, you can use our Google Ads Creator to create simple and effective ads while still having full access and control over your ads.

Suggest Gift Ideas with Gift Guides

A great way to interact with your customers and stand out from other brands is to provide a gift guide. More and more brands and online retailers are starting to include virtual ‘gift guides’ as a part of their marketing strategy. Through these guides, not only can you promote your own products, but you will also be able to help and prompt your customers to buy a product from your selection. You could name these guides “Gifts for Her” or “Gifts for Him” or something like “The Ultimate Valentine’s Day Gift Guide”, and promote this on your ad. The options are endless. You can check out Zales’ 2020 Valentine’s gift guide as a model.


valentines day ads zales example


If you found this post useful, and want to see more helpful tips like these and be kept up to date on the year’s most important shopping dates, make sure to check out and download our free Marketing Calendar.


valentine day ads infographic

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