How to Easily Analyze Your Google Ads Campaigns
You’ve finally been able to create your Google Ads campaign, and now all you have to do is wait and see how it does, right? Wrong. In actuality, working with Google Ads is a very dynamic process and involves quite a lot of trial and error.
However, with that being said, the process also involves a good deal of patience. It may take some time for your campaigns to truly make an impact towards your sales. It may seem paradoxical to be both patient and dynamic, yet honing these skills is imperative towards success.
Worry not, though, in this post we will outline everything for you to make the experience of analyzing your Google Ads as easy as possible.
Make sense of your Google Ads data
After putting effort into your Google Ads campaigns, you expect results for sure. However, sifting through the huge amount of data that Google provides can be confusing. Let’s learn which Google Ads metrics we should pay attention to for determining your strategy, and which metrics answer your advertising questions:
Is your account running properly?
FIrst step is making sure that your account is performing and properly collecting data, in order to analyze it. The metrics you should pay attention to are impressions, clicks, and the click through rate (CTR).
Impressions are important because they determine that your ads are running and being displayed to people. If there are no impressions it means your ads are not showing up and something’s wrong with your campaigns. Also the amount of impressions is important, whether your ads aren’t getting displayed as much as you’d like you need to consider whether increasing your budget or it’s limiting your traffic. Or maybe if your bids are competitive enough you allow your ads to be displayed. Also having a decent quality score is important so you don’t need to bid that high for displaying your ads.
Once you make sure you’re comfortable with your impressions, it’s time to look at clicks. If your ads are being displayed but don’t get any clicks, you’re probably showing your ads to a not relevant audience. If this is happening, make sure you’re using appropriate keywords and ad texts for the audience you’re reaching through Google Ads.
Where is your money going?
This is probably what really matters to you: I am investing properly? Are my ads profitable? You can easily determine if you’re wasting money or benefiting from your Google Ads investment by looking at the data. For this we will pay attention to the cost per click (CPC) and cost per acquisition (CPA).
CPC usually indicates how competitive the keywords you want to bid for are, but if you have your Google Ads conversion tracking conversion tracking properly configured it’s better to directly look at your CPA. When acquiring a client costs you more than the product or service you’re selling, your ads won’t be profitable.
How can you lower your CPCs, and so then, your CPAs? Increasing your quality score, adding negative keywords and expanding your keywords can be good strategies. In the end you should set a ROI goal to reach and maintain.
The most important thing to make sure of is that your clicks are based on keywords that are very relevant to your business, otherwise it’ll lead to wasted spend and unhappy searches.
Or… forget about it and perform an automatic Google Ads Audit in one click
You may be confused as to where an analysis, also called an audit, can be located and utilized. If you’re one who enjoys the simple things in life, such as a free Google Ads audit, then Clever has you covered.
There are a multitude of options when it comes to receiving your audit, but it’s also necessary to know that not all of them come at such a price. If your business is in its very early stages and as a result are ballin’ on a budget, this might be the best option for you. Rest assured, you will be in the safe hands of a Premier Google Partner.
What’s the Best Way to Handle your Google Ads Audit?
Now that you’ve received your audit, what do you do with the information that is provided by it? There’s a lot to make of the information regarding your ads, but what might be best is to start by noticing any glaring outliers.
For instance, if you notice that your ad spend suddenly jumps dramatically, it’s best to put that at the forefront of your agenda. However, you can also set up alerts for things like this so you are aware immediately.
You will also have to make inferences about the data you are given, and not only rely on what is shown in plain sight. This is where the advertising game becomes a little bit difficult. If you find your keywords or ads in general are ineffective, there are many factors to consider. Maybe you’re targeting the wrong market segment, maybe you need to revamp your advertising look to have a more appealing effect. The more proactive you are, the better results you are likely to get.
Again, not everything has to be inferred. There are many obvious factors that you can glean from your audit. For example, if you have one campaign that isn’t doing too hot and another one that is doing quite well, it may be best to cease the worst performing campaign and put emphasis on the other.
There are many other tips that you can follow to achieve amazing results. Read more about Google Ads optimization.
After you’ve received your audit, and analyzed it to the best of your ability, what’s next? Repeat the process. You don’t need to keep up with your audit for every second of every day, but do make it a priority to check it periodically.
If there are any words that I can leave you with, it’s to never stop pursuing the success of your business. Obviously you’ve made this business because it is something you are passionate about. It’s no easy task to have your start-up rise to stardom, if it was then everyone would do it.
When analyzing someone like Michael Jordan, people mainly see what’s on the surface. They see his multiple championships, MVP awards, and successful business ventures. What people don’t see is the work that was tirelessly implemented behind the scenes. They don’t see the countless hours he spent in the gym, the sheer amount of work and willpower he put in to become who he is. You may dismiss this by saying he was born with the talent that led to his stardom, but in all honesty without the work that he put in, he would’ve been nothing.
Running your own business is no different, there are certainly parallels to be made. We truly wish you all the best, and hope that your Google Ads campaigns meet the goals you’ve set for them. For more useful tools and where you can go to start your journey… Visit Clever Ads web!