Google Advertising Tips & Tricks

Christmas marketing – How to prepare your eCommerce for Xmas shopping Just like with brick-and-mortar businesses, eCommerce stores have to do the necessary preparations for Christmas shopping. The holiday season is the most profitable time of the year for many businesses, so it’s vital that you take steps to take advantage of increased spending while […]

Top 12 Google Ads holiday marketing strategies Getting your campaigns ready for the holidays requires time, and the earlier you start preparing and optimizing your Google Ads campaigns for the holiday season, the better. Good timing is essential when it comes to managing your Google Ads seasonal marketing campaigns to ensure effective results. Boosting your […]

The final checklist for your Christmas ads campaigns With the “Most wonderful time of the year” there’s nothing better than starting to plan the steps for the 2023 Christmas ads campaign. Due to the fact that online shopping continues to grow, this is a great time to plan campaigns for this festive season. In this […]

Holiday season, key dates, inventory, promotions, discounts, biding?… Ecommerce owners might be stressed out or confused during the holiday. In this post you will get very useful insights for your marketing campaigns during the holiday season.

Performance Max Campaigns –  What are they & what do they do?  Every year, Google brings us news about their advertising platform and this year has not been any different, as they have announced the implementation of a new type of Google Ads campaign, Performance Max Campaigns. Your eCommerce Ads campaigns are essential! The Performance […]

Performance Max Campaigns: tap into new audiences Performance Max Campaigns are an increasingly popular advertising strategy in the digital marketing world. These campaigns allow companies to maximize their reach and ensure they reach new audiences effectively. In this article, we’ll explore in depth what this king of campaigns are, how they work, and how they […]

Ads Max: Risk or Reward? | Fear Not Performance Max As we have commented on many previous occasions, online marketing is a world that is constantly changing and improving. This means that what works for you today may not be as effective tomorrow and may even stop working. In the past, search ads were the […]

AdWords for Agencies – Tips for PPC Management Agencies If you work at an advertising agency that manages Google AdWords campaigns for customers, then this post is for you. This post is oriented to the gurus of Google Ads campaigns who manage other people’s campaigns all day, all night. 😅 Here are some tips to […]

Set up your Google Ads and Microsoft Ads conversion tracking If you’re using Clever Ads and don’t have your conversion tracking configured for Google or Microsoft Ads, we provide you with the different codes you need to paste into your site, in order to properly configure the tracking.   Google conversion tracking set up Google […]