February 14th is coming… What are your Valentine’s marketing ideas?
Valentine’s Day is just two weeks away, but don’t worry because there are some last-minute ideas that will hopefully give you enough time to prepare and wow your customers. Valentine’s Day is a day to celebrate friendship, love, and share kindness – which is always appreciated. Your brand does not need to sell chocolate or heart pillows to win over customers. You just need to get a little festive and experiment a little.
Let your creative juices flow
The best tip any marketer can give you when prepping for Valentine’s Day ads is letting you know that it’s absolutely acceptable to push the envelope a bit when it comes to creativities and slogans.
Obviously, you still want your brand to feel authentic. Always remember that customers get a little suspicious when a brand starts to experiment too much with its creativities or when a post on social media seems forced. What does this mean? Always stay true to your brand’s voice and look, but don’t be shy when it comes to innuendos or hidden messages. Don’t clutter your digital space with gaudy images that won’t help you generate more sales.
The whole point of Valentine’s Day is to celebrate love. You can easily do this by selecting two items and selling them (or perhaps, just promoting them on social media) as a set.
Some ideas include:
For him & her:
Does your store have gender-specific products? Match similar products and sell them as a set. Selling shampoo? Perhaps, a masculine fragrance and feminine one sold together will do.
Single & ready to mingle:
Are there two items you could sell in a pack for customers that are single? If you add a cute slogan to a photo on social media or your online store, you can easily increase your sales by selling “Gift for Singles” packages.
Free chocolate or samples:
Offering free chocolate or a free sample is the easiest way of attracting customers to your products. Seduce them with sweets while not forgetting to use relevant hashtags for Valentine’s ads if you’re posting on social profiles.
Add a little heart to your logo
If you’re not feeling too motivated or feel overwhelmed, simply update your profile picture on social media platforms. If you set the mood and seem a bit more festive than usual, customers will be drawn to your store. And don’t forget to share a little love!
“Love” doesn’t have to be romantic
Tell your customers how much you LOVE their support or their interaction with your brand via email or direct message depending on your brand’s marketing strategy. Even posting a cute GIF or branded image with a caption saying how much your brand loves its customers on social outlets could help. Remember, don’t wait until February 14!
Name an offer the “Valentine’s Day Sale”
Even if your brand is far off from offering a Valentine’s package, maybe call an offer or sale you’re running after something Valentine’s Day-themed. It also creates a sense of urgency – which hopefully means more sales!
From us at Clever Ads, we hope these simple Valentine’s Day Marketing ideas help you out. Don’t overthink it and don’t feel like you need to invest a lot of time and energy into the best Valentine’s Day marketing campaign – the goal is to keep customers coming back and give them a reason to shop on your online store. Even the slightest change to your social media presence or deal can help with sales.
If you’ve come up with an even better idea, we’d love to hear from you in the comments below. Thanks for reading and much love from us here at Clever Ads!
To finish and to know why seasonal campaigns are important… Don’t miss the Valentine’s Day numbers!