Your Main Digital Marketing Blog

The Clever Ads Blog, your on-the-go Digital Marketing Blog that covers a wide variety of advertising and marketing ideas and questions. Quick reads from professionals in the field that bring you only the most useful information. We research current digital marketing trends so you don’t have to.

Twitter Ads Cost Guide

Twitter Ads Cost: How to Optimize Your Budget for Maximum ROI Twitter is one of the most rewarding platforms for digital advertising. With access to more than 200 million monetizable daily users who spend an average of 30.9 minutes a day on Twitter, it’s an essential channel for businesses that are looking to connect with […]

7 Black Friday Marketing Strategies

7 Black Friday Marketing Strategies to Boost your Sales! Designing and planning your Black Friday marketing strategy in advance is important. To organize and boost your sales on key dates, especially during the last quarter of the year, which starts with one of the most important dates for retailers and online stores: Black Friday.  “Ok” […]

Software for Marketing Agencies

Software for Marketing Agencies – Recommendations for 2023 Thousands of advertising accounts, many businesses, eCommerce sites, too many advertising channels, metrics, analytics…uf, life in a marketing agency can be exhausting and chaotic. Hundreds of different campaigns, A/B testing, measuring results, how can you keep track of everything without losing your head? Organizational skills are top […]

Single’s Day Ads

Singles Day Ads – Don’t miss this sales opportunity! On November 11th, singles have a date with the eCommerce sector. Have you already thought about this key date for your Seasonal Marketing Sales actions? Prepare your Singles Day Ads now and take advantage of it! Single’s Day is a bank holiday that was born in […]

Setting up your conversion tracking with Clever Ads

Set up your Google Ads and Microsoft Ads conversion tracking If you’re using Clever Ads and don’t have your conversion tracking configured for Google or Microsoft Ads, we provide you with the different codes you need to paste into your site, in order to properly configure the tracking.   Google conversion tracking set up Google […]

Prepare your eCommerce for Black Friday!

Save the date! Black Friday 2019 is Friday, November 29th. You don’t only need to save the date but also start preparing your ecommerce for it. It’s one of the busiest days of the year and if you want to take the maximum advantage out of it, you should plan ahead. Check also this retail calendar we created for retailers to avoid missing an important date.

What is Google Shopping?

Learn about Google Shopping & how it can boost your sales Surely if you are here, it’s because you already have an eCommerce or you are interested in the world of eCommerce ads. Either way, you most likely know about Google Shopping but… Do you really know all the details? In this post we describe what […]

Black Friday campaigns – Ad optimization guide

Black Friday campaigns optimization & tips Preparing your advertising campaigns and marketing strategies for Black Friday is no easy task. It would be great to have a crystal ball that predicts how you should plan your seasonal marketing campaigns to be successful… Right? While we can’t provide you with “that magic ball”, we can offer […]

Bing Shopping Ads Guide

Mastering Bing Shopping Ads: A Complete Guide to Boost Your E-commerce Sales   As we well know, the eCommerce world is now very competitive and every year there are more and more companies that are part of it. For this reason, it is vital to take advantage of all the opportunities that arise to promote […]

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